Adaptability – Understanding Collaborators who work well with diverse individuals and situations (U7)Adaptability – Understanding Collaborators who work well with diverse individuals and situations (U7)
And causality In an increasingly global world, that is connected on so many levels, socially, economically, and culturally, it is inevitable that markets and people everywhere will in someway need to accomodate for a multicultural and diverse market. In order to do so, people have to become understanding collaborators who work well with diverse individuals and situations. Now how does one become understanding of other people or cultures you may ask. Well this is a skill that can only be developed through an open mind and an understanding of the concept of causality. Causality is the definition of the concept that one thing or group affects others, (i.e. one generation affecting the younger generation, or one culture affecting another.) This year in psychology class we were given the opportunity to conduct our very own science project with real world implications and applications. For my project I wanted to choose a social science topic that would help find trends within a wide and diverse range of ages of people in Japan. I chose to specifically research the impact of color shade preference in relation to the individuals age. I created this project based off of the assumption that people have a certain preference for a darker shade when they are young and a lighter pastel tint when they are older. This due to the fact that when we go to the store looking for kid toys, they are almost always a vibrant primary colors, while when you go shopping for decor for old people, they are usually colors that are softer on the eyes, for example, tints. So for this project, I specifically set it up to find if age is a cause (causality) for a certain color shade/tint preference. And if I was to find a correlation, I would therefore be providing an understanding for the people on how to market to a diverse range of ages with this knowledge of what age group likes what shade of product. I had in total 156 respondents to my study, and sadly I was able to determine that there was no correlation between the two factors. However there is still the possibility for causality. Age could possibly cause one to loose intrest in a certain shade and pick up another, and therefore this requires more research. However, I did not have the time nor the means to test this. If I did have the money and means to test this to the masses, I would take this survey to different countries, and run a much larger collection of data to determine if there is a multicultural effect on color shade preference. This above right is my artifact.It is a graph representing the “preffered shade of color” in relation to age. This is a visual respresentation of my data collection. The above middle is the survey sheet that I showed my participants. Overall I beileve that being willing to understand a multicultural and multi age audience is very important. It is the key to being able to market to specific ages or all ages, and all it requires is some insight into what each age/cultural group wants.
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Tadashi ShichidaSenior @ Hokkaido International School Archives
June 2020
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